Business Events & Workshops

The ASBAS workshops are part of the Australian Small Business Advisory Services Digital Solutions Program which provides low-cost high quality services to small businesses (less than 20 employees) across Victoria.

There is a one-off membership cost of $55 which gives you access to the Digital Solutions portal. The portal is the heart of the program where you register for workshops and mentoring, and access online learning materials and webinars.

You will have access to:

  • 8 group workshops which are being facilitated by local businesses Designscope and Shine Communication (you will need to book into individual workshops following your membership sign up)
  • tailored one-on-one mentoring which is available now (two hours per ABN) which will provide your small business with a digital needs assessment and a digital engagement plan (you will need to book in with a mentor following your membership sign up, local mentors are our workshop facilitators)
  • online portal offering step-by-step learning to bridge the gaps in your business with easy to follow lectures which can be completed in your own time
  • interactive webinars providing additional opportunities to learn from experts.

Sign up to access this opportunity! Once you have paid your membership cost you will receive a welcome email asking you to confirm your registration. Follow the prompts to confirm your email and password, and you will then have full access to the ASBAS Digital Solutions portal.

Need help – call Melbourne Innovation Centre on (03) 9490 1402, email asbas@melbourneinnovation.com.au or watch the “How to register” video. The program is being delivered by Melbourne Innovation Centre in partnership with Council.

 

 

Social media 101 (ASBAS)

Social media can help your small business maintain customer connections. Build significant networks by establishing a presence where your potential customers congregate social media. Creating an account is the first step, but this workshop will teach you the ins-and-outs of posting, connecting, and managing your social media accounts.

Learn which social media platforms are best for finding your target audience, the intricacies of each channel for business, and how to increase brand loyalty and boost web traffic.

Here’s a quick taste of some of the topics we’ll discuss:

• Why social media is important for small business
• Which platforms will drive the most customers to your small business
• Creating a content distribution strategy to maintain a consistent brand
• Utilising social media management tools to schedule posts and analyse performance

This workshop is for small business owners who want to:

• Learn about the various social media platforms (Facebook, Twitter, Instagram, etc)
• Create and optimise social media profiles/pages for their small business
• Walk away with practical knowledge and the confidence to use social media!

Register for this workshop to take advantage of social media and improve the online reach of your small business!

 

 

When:  Tuesday, 25 February 2020

Where:  Victoria Park, Ballan-Daylesford Road & Burrell Street, Daylesford

Time:     9.30am – 12.30pm

Sign Up

This workshop is part of the Australian Small Business Advisory Services (ASBAS) Digital Solutions Program being facilitated by Melbourne Innovation Centre (MIC).

 

 

Facebook for small business simplified (ASBAS)

A Facebook business page enables direct communication with your audience. It provides the opportunity for you to reveal the persona behind your brand. Followers will respond to the human side of your business as you interact through posts, comments, and shares.
Don’t be daunted or confused by this popular social media platform. Learn how to use Facebook to reach a targeted audience, build brand loyalty, increase your web traffic, and expose your business to potential customers and clients.

Here’s a quick taste of some of the topics we’ll discuss:

• The benefits Facebook can offer your small business
• Setting up and customising a Facebook page for your small business
• Effectively using and managing your business page
• Targeting your audience and building a following
• Creating and sharing effective content that works to keep followers
• Tips, etiquette and functionality

This workshop is for small business owners who want to:

• Develop better social media comprehension
• Set up their own Facebook page effectively
• Increase engagement with their audience

Register for this workshop to learn how to create and maintain a Facebook page that will attract followers for your small business.

If you would like to learn more about Facebook analytics and advertising, please register for our upcoming session: Boost Business through Facebook Advertising.

 

 

When:   Monday, 23 March 2020

Where:  Trentham Neighbourhood Centre, Cnr Market & High Streets, Trentham

Time:     9.30am – 12.30pm

Sign Up

This workshop is part of the Australian Small Business Advisory Services (ASBAS) Digital Solutions Program being facilitated by Melbourne Innovation Centre (MIC).

 

 

Boost business through Facebook advertising (ASBAS)

Facebook advertising can take your business to the next level. It is critical that you understand the foundations to avoid wasting time and money. Use posts to inform, intrigue, and offer incentives to followers—and then take that engagement beyond page posts by advertising.

Don’t rush the setup of a Facebook ad. It requires thought and consideration. Variables include your target market, budget, and the duration of the ad. After your advertisement has ended, you can view analytics to understand user behaviour and engagement.

Here’s a quick taste of some of the topics we’ll discuss:

• How Facebook advertising works
• Setting up an effective Facebook ad
• Tracking your ad’s success
• The do’s and don’ts of Facebook advertising

This workshop is for small business owners who want to:

• Make the most of Facebook’s advertising capabilities
• Increase traffic, leads, and sales by setting up their own targeted Facebook ads

Register for this workshop to learn how to build custom audiences for your small business using Facebook advertising.

If you would like to learn more about Facebook basics for small business, please register for our upcoming session: Facebook for Small Business Simplified.

 

 

When:  Monday, 20 April 2020

Where:  The Warehouse, 36 Fraser Street, Clunes

Time:     9.30am – 12.30pm

Sign Up

This workshop is part of the Australian Small Business Advisory Services (ASBAS) Digital Solutions Program being facilitated by Melbourne Innovation Centre (MIC).

 

 

Digital marketing essentials (ASBAS)

A Facebook business page enables direct communication with your audience. It provides the opportunity for you to reveal the persona behind your brand. Followers will respond to the human side of your business as you interact through posts, comments, and shares.
Don’t be daunted or confused by this popular social media platform. Learn how to use Facebook to reach a targeted audience, build brand loyalty, increase your web traffic, and expose your business to potential customers and clients.

Here’s a quick taste of some of the topics we’ll discuss:

• The benefits Facebook can offer your small business
• Setting up and customising a Facebook page for your small business
• Effectively using and managing your business page
• Targeting your audience and building a following
• Creating and sharing effective content that works to keep followers
• Tips, etiquette and functionality

This workshop is for small business owners who want to:

• Develop better social media comprehension
• Set up their own Facebook page effectively
• Increase engagement with their audience

Register for this workshop to learn how to create and maintain a Facebook page that will attract followers for your small business.

If you would like to learn more about Facebook analytics and advertising, please register for our upcoming session: Boost Business through Facebook Advertising.

 

 

When:  Thursday, 28 May 2020

Where:  Doug Lindsay Recreation Reserve, Lindsay Park Drive, Creswick

Time:     9.30am – 12.30pm

Sign Up

This workshop is part of the Australian Small Business Advisory Services (ASBAS) Digital Solutions Program being facilitated by Melbourne Innovation Centre (MIC).

 

 

Engage real followers with Instagram (ASBAS)

There’s a difference between being on Instagram and using Instagram to boost business. Instagram is a powerful social platform for small businesses selling visually appealing products or services. Feature your brand to followers while using trending hashtags to expand your reach.

Instagram is an incredibly powerful social media platform—the second most engaged network after Facebook. Learn tools and tactics to engage with your audience and how to turn conversations into conversions.

Here’s a quick taste of some of the topics we’ll discuss:

• The benefits of Instagram for visual small businesses
• Setting up an appealing Instagram account
• Establishing a recognisable, desirable brand—in every post
• Gaining a strong, relevant following
• Rules and etiquette—how and how not to behave on Instagram

This workshop is for small business owners who want to:

• Start an Instagram account for their small business
• Grow an Instagram following
• Better utilise Instagram for their small business

Register for this workshop to learn how to use Instagram to boost your business profile and better reach potential customers.

 

 

When:  Thursday, 25 June 2020

Where:  Victoria Park, Ballan-Daylesford Road & Burrell Street, Daylesford

Time:     9.30am – 12.30pm

Sign Up

This workshop is part of the Australian Small Business Advisory Services (ASBAS) Digital Solutions Program being facilitated by Melbourne Innovation Centre (MIC).

 

 

Create marketing campaigns with Mailchimp (ASBAS)

Email marketing is a low-cost way to promote your small business. Frequent email campaigns can have a positive effect on brand loyalty and awareness if used to inform, engage and reward participants. So how do you make your campaign stand out in the surge of emails landing in a customer’s inbox daily?

Develop strategies that align with your business goals. Improve customer loyalty and market share. Send content that consumers value. You can take advantage of email marketing to encourage online sales, traffic to your online store, and authentic customer recommendations.

Here’s a quick taste of some of the topics we’ll discuss:

• The significance or email marketing for your small business
• Incorporating email marketing in your digital strategy
• Building a targeted email list
• Writing effective subject lines and campaign content
• Creating engaging designs for your campaigns
• Rules and etiquette—the dos and don’ts of email marketing

This workshop is for small business owners who want to:

• Understand email marketing and its place in small business
• Learn how to create professional email marketing campaigns
• Connect with customers—and stay connected (no unsubscribes!)

Register for this workshop to learn how to use email marketing, engage recipients, and get value from your audience.

 

 

When:  Thursday, 30 July 2020

Where: The Warehouse, 36 Fraser Street, Clunes

Time:     9.30am – 12.30pm

Sign Up

This workshop is part of the Australian Small Business Advisory Services (ASBAS) Digital Solutions Program being facilitated by Melbourne Innovation Centre (MIC).

 

 

SEO Foundations for small business (ASBAS)

Search Engine Optimisation is a marketing method that increases your website’s visibility in search engine results. Gone are the days of White Pages listings. Now we’re talking Google and Amazon. Google only has 10 spots on the first page of organic search results—and none of your competitors are there by chance.

Mobile technology has given control to consumers, so you need to position your small business where it can be found online. Keywords play a pivotal role in SEO, alongside content, website updates, and various types of links.

Here’s a quick taste of some of the topics we’ll discuss:

• Why SEO is critical for the success of your business
• Simple steps to optimise your website’s SEO
• Finding the best keywords for your industry using Google Keyword Planner tool
• How Google My Business can enhance your online presence
• SEO tips: what to do and what not to do

This workshop is for small business owners who want to:

• Learn about Search Engine Optimisation
• Understand how to improve their website’s visibility in search rankings
• Walk away with practical knowledge and the confidence to optimise their website!

Register for this workshop to learn how to use SEO to improve your website’s search ranking and increase traffic for your small business.

 

 

When:  Monday, 24 August 2020

Where: Trentham Neighbourhood Centre, Cnr Market & High Streets, Trentham

Time:     9.30am – 12.30pm

Sign Up

This workshop is part of the Australian Small Business Advisory Services (ASBAS) Digital Solutions Program being facilitated by Melbourne Innovation Centre (MIC).

 

 

Enhance business efficiency with Cloud (ASBAS)

Cloud computing gives you access to your business data and applications anywhere, at any time. Vast improvements to connectivity, lower costs of online storage, and faster processing now allow solutions to be delivered reliably, securely, and easily for a monthly fee.

Determine whether the cloud is right for your small business. Understand the risks and how to manage them. Discover cloud-based accounting software, customer relationship and project management tools.

Here’s a quick taste of some of the topics we’ll discuss:

• Benefits of cloud computing for small business
• Free cloud storage such as Google Drive and Dropbox
• Integrations to consolidate your data
• Working remotely using cloud-based applications for mobile

This workshop is for small business owners who want to:

• Understand what cloud computing really means
• Streamline their processes and improve accessibility
• Walk away with an increased knowledge of cloud-based applications

Register for this workshop to learn safe cloud computing for small business.

 

 

When:  Tuesday, 22 September 2020

Where:  Doug Lindsay Recreation Reserve, Lindsay Park Drive, Creswick

Time:     9.30am – 12.30pm

Sign Up

This workshop is part of the Australian Small Business Advisory Services (ASBAS) Digital Solutions Program being facilitated by Melbourne Innovation Centre (MIC).

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