Beyond the Seasonal Rush

Next date: Monday, 15 June 2026 | 06:30 PM to 08:00 PM

Do you work in hospitality or tourism in the Hepburn Shire?

If you’re running a venue, managing events, operating a hospitality business, or building a regional experience brand but feel like growth is inconsistent, overly reliant on word of mouth, or harder than it should be, this session is for you.

Our webinar is designed specifically for café owners, restaurant operators, event managers, accommodation providers, tourism operators, wedding businesses, and regional hospitality professionals ready to move from reactive to strategic growth.

Many hospitality and event operators deliver incredible experiences, but struggle to consistently market themselves, increase margins, build stronger brands, or create reliable year-round demand. This session bridges that gap.

In this practical, no-fluff workshop, you’ll learn how to build a stronger regional hospitality brand:

• Define your ideal customer and attract more aligned bookings
• Position your venue, service, or experience beyond “just another option”
• Create consistent marketing momentum beyond seasonal spikes
• Build stronger visibility through content, partnerships, and community
• Increase repeat business and customer lifetime value
• Develop simple offers, packages, and experiences that are easier to promote and sell

We’ll also walk through the 3 Pillars of Sustainable Growth: Clarity, Consistency, and Conversion, and show you how to apply them immediately in a regional hospitality and tourism context.

This is not theory. You’ll complete an interactive Brand & Customer Snapshot exercise and walk away with a practical tool: the Regional Hospitality Growth Blueprint Worksheet.

Outcomes you can expect:
• Sharper positioning and messaging
• Clearer customer targeting
• Improved pricing and packaging confidence
• More consistent marketing activity
• A stronger strategy for attracting repeat and referral business

If you’re ready to build a hospitality or events brand that stands out in regional Victoria, this session will give you the structure to do it.

When

Location

Interactive webinar